Email clearly still has a place in today’s increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any marketer. For brands with an e-commerce sales channel especially, email represents a major opportunity to spark interest and drive sales.
Google is finally pulling the plug on the already-limited organic keyword referral data that can be collected through website analytics. Google first started limiting organic traffic keyword referral data in November of 2011 when referral data stopped including keyword data in instances when a user was logged into a Google platform (i.e. Gmail, YouTube, etc.).
AdStation is email marketing and monetization software that provides users with audience insights and strategic targeting tools. The software predicts customer purchasing behavior, is equipped with an automated offer engine and provides users with yield optimization tools.
Adknowledge Engage is a content recommendation software solution that works throughout the Adknowledge network to drive targeted traffic to your content.
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver preference-driven communications and pizzas.
Enterprise social media management tools help enterprises create and manage numerous social media profiles and campaigns, while providing advanced social monitoring and facilitating collaboration between departments. Download the Top 10 Enterprise Social Management Tools report for our comparison of the top enterprise social management solutions.
Plasma Computing Group Online Marketing can boost your marketing operations and efforts on a number of fronts. The program is designed to bring your webpage to the first pages of search engine search results.
Net-Results is marketing automation software that provides users with multiple key marketing tools including lead generation and nurturing, email marketing, social media management tools, as well as CRM integration capabilities including custom or user-developed CRM systems. The platform is equipped with a drag-and-drop landing page builder, works to accelerate leads through the sales funnel, and enables users to create mobile-responsive email marketing campaigns.
Geo-conquesting falls into the realm of location-based marketing, which basically entails sending highly targeted and relevant messages to an audience based upon their current location. Location-based marketing has been in the digital advertising mix for quite some time now and continues to grow in popularity with marketers.
Google Analytics works with the user’s website to show how their customers interact with it. The program starts to work when a visitor reaches their site. It displays how each visitor arrived, what the visitor did, and how the visitor interacted with certain page elements.