Webtrends Optimize is paid search and social marketing software that works to increase conversions and sales by utilizing customer interactions and engagement data. The platform is equipped with A/B and multivariate testing tools, ‘Hello Bars’ for displaying promotions or welcome back messages, and exit intent tools.
Syncapse Ads is social and search marketing software that utilizes media specialists, audience insights and bid optimization software in order to deliver relevant audience segments, marketing messages and time frames. The platform provides users with the ability to test, refine and retarget all customers within the customer lifecycle, and is delivers brand transparency through tailored dashboards and custom reporting functionalities.
Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too easily off the hook by bleating that the engineers don’t understand what we do and that’s why they won’t support it.
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you reach an untapped audience and generate more potential leads without breaking the bank.
Francis Moran of Francis Moran and Associates tells us why he loves tech marketing and the startup culture that surrounds it.
WHIZTEC ERP is enterprise resource planning software that facilitates shipping, logistics, retail and distribution, contract manufacturing and project-oriented manufacturing processes. The platform enables companies to collaborate with stakeholders as well as provides real-time visibility into all key data and projects.
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this asset needs to be cultivated and informed about marketing.
If you’re in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump headfirst into an automated PPC bid management system, make sure you consider the potential downsides of this approach to search engine marketing.
It’s official! The buzz about content marketing in B2B marketing circles is not dying down, which means that it’s time for businesses to commit to a dynamic and cogent marketing strategy with content at its crux. Here are some key pointers on the best ways to take charge and ensure that your content marketing strategy is on the right track.
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.