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Let’s Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee

Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company’s decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.

Act-On

Act-On is marketing automation software that supports both inbound and outbound marketing campaigns, lead generation tactics, and lead nurturing strategies. The platform works to optimize the customer lifecycle, is built with an intuitive interface, and is designed to be interoperable with existing systems already in place.