CRM

SAP Digital CRM Review

Product Snapshot

Product Pricing

The last published price was $23 USD per user per month (announced by SAP in 2016, with a three-month minimum commitment and a free 30-day trial). SAP Digital CRM no longer appears to be sold, and no current pricing is publicly disclosed.

Technology

Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor positioned the product for individuals, startups and small to midsize teams (including small teams within large enterprises) across multiple industries, with an upgrade path to SAP's enterprise CRM solutions.

Select Customers

Contact vendor directly for case studies.

About SAP Digital CRM

SAP Digital CRM is customer relationship management software that consolidates sales, service and marketing tasks into a central hub. The platform allows users to manage accounts, contracts, leads and opportunities and activity.

The software provides businesses with tools to manage service tickets via email, import contacts from Google, Outlook and CSV files, and access data via mobile applications for both iOS and Android. Additionally, the platform provides companies with reports and analytic generation features, email campaign automation and success rate analysis tools, and team collaboration dashboards and feeds.

About the Company

SAP was founded in 1972 and is headquartered in Walldorf, Germany.

SAP Digital CRM Key Features

Lead scoring tools
Real-time analytic reporting
Customized report generation
Data visualization tools
Customer interaction tracking
In-product tutorials
Personalized team-member dashboards and task lists
Appointment scheduling tools
Pipeline, forecast and completed deal management
Sales strategy analysis tools
Service ticket queue

SAP Digital CRM FAQ

How much does SAP Digital CRM cost?

The vendor does not publish pricing for SAP Digital CRM. Contact the vendor directly for a quote.

Who is SAP Digital CRM best suited for?

SAP positioned it for individuals, startups, small and midsize companies, and small teams within larger enterprises, including companies in fast-growing markets. SAP reported more than 4,700 customers had started using it since its May 2015 introduction.

How long does it take to implement SAP Digital CRM?

Implementation was very fast by design: SAP described provisioning in less than 30 minutes, with the cloud solution set up online in minutes using in-product walk-throughs, without IT or consultants.

How easy is SAP Digital CRM to learn and use?

SAP emphasized ease of use: the product was pre-configured and designed for self-service, with no prior technical knowledge needed, interactive in-product help guiding users through each screen and click, and simple in-product walk-throughs for setup.

Last reviewed: November 1, 2026