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A Business-Software exclusive series of interviews with software company founders and CEOs

Interviews with FinancialForce

The Competitive Edge of Cloud Apps Built on

The Competitive Edge of Cloud Apps Built on

FinancialForce develops cloud-based apps to help run your business more smoothly in the areas of financial management and professional services automation. Built on's Force platform, FinancialForce's strength lies in building business logic around existing cloud technology. We sat down with President & CEO Jeremy Roche to talk about the benefits of, the importance of social, and succeeding in the increasingly complex world of cloud apps.

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