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A Business-Software exclusive series of interviews with software company founders and CEOs

Interviews with Get Satisfaction

How Get Satisfaction Transforms Customer Engagement

How Get Satisfaction Transforms Customer Engagement

Get Satisfaction powers customer engagement through online communities, connecting prospects with customers to create an open two-way dialogue and drive sales. This new generation of social forums allows companies to market directly to their audience and have that audience be brand advocates in return. We spoke with Get Satisfaction's VP Marketing Azita Martin on the opportunities and challenges of the second generation of social and how they will affect the future of community forum platforms.

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