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Astute Social Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Platform is a SaaS solution.

Customer Focus

Vendor works with enterprise companies in the fields of retail, automotive, manufacturing, pharmaceutical, travel and dining.

Select Customers

McDonald’s, British Airways, Dunkin’ Donuts, Domino’s, L’oreal


About Astute Social

Astute Social Astute Social is SRM software that monitors blogs and popular social media sites to bring relevant conversations that can provide insight into how customers perceive the company. The platform allows users to view which issues need to be addressed and shows you comments demanding a response.

The software provides businesses with tools to scour millions of web pages and categorize comments as positive/neutral/negative. Additionally, the platform allows companies to experience increased customer advocacy, reduced customer service costs, identified and mitigated brand risks and improved customer retention.

About the Company

Astute Solutions was founded in 1995 and is headquartered in Columbus, Ohio.


Astute Social Key Features

  • Monitors 150+ million social media sites to bring you customers’ perception of your brand
  • Works on Twitter, blogs, YouTube and Facebook
  • Categories customer comments automatically as positive/negative/neutral
  • Identifies key influencers, customer demographics and competitors’ trends
  • Monitors problems and notifies the appropriate departments of escalating issues before the issues get out of hand
  • Prioritizes issues by severity
  • Integrates with most CRM systems
  • Tracks each social interaction with each customer


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