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– HP Autonomy Online Advertising Management Review

Product Snapshot

Technology

HP Autonomy Online Advertising Management is available as an on-premise solution.

Customer Focus

HP Autonomy works with mid-sized and enterprise companies.

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HP Autonomy Online Advertising Management

HP Autonomy Online Advertising Management is an online marketing automation platform that optimizes your marketing efforts across a variety of channels. The program can handle all your search engine keyword bids, track all your campaign analytics, and bring you demographics data on your site visitors. Additionally, the system tracks keyword performance and supplies you with suggestions for new ones. Lastly, Autonomy Online Advertising Management constantly monitors your search engine rank and recommends ways to improve it.

About Autonomy
Autonomy was founded in 1996 and has headquarters in San Francisco and Cambridge. The company works with over 65,000 customers across the globe. Autonomy is owned by HP.

HP Autonomy Online Advertising Management Key Features

Marketing automation system for your paid search campaigns
Works with Google, Bing, and Yahoo
Monitors keyword performance, develops bids for each one, and provides recommendations for new ones
Can import existing campaigns
Provides real-time metrics on visitor demographics, ROI, and traffic
Can target ads by geographical location
Monitors your search engine rank and suggests ways you can raise it
Tracks your conversion rate