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Badgeville Behavior Platform CRM Review

Product Snapshot


Badgeville is offered as a SaaS solution.

Customer Focus

Badgeville focuses on enterprise and multi-national enterprise clientele.

Select Customers

HSN, Philips, EMC2, CDW, Deloitte

About Badgeville, The Behavior Platform CRM

Badgeville Behavior Platform CRMBadgeville Behavior Platform CRM facilitates more engaging user experiences on web, mobile, and enterprise applications. By implementing reward mechanisms similar to those found in the typical gaming experience, Badgeville hopes to promote productivity among employees while boosting positive consumer activity in the customer base.

The Badgeville suite integrates a “behavior engine,” the actual implementation and awarding of items like achievements, rewards, and virtual badges, with behavior analytics tools which provide clear and actionable insights on the optimal means for engaging the audience on both the customer and employee-facing ends of the business.

About Badgeville
Headquartered in Menlo Park, Badgeville is a leader in the emergent field of gamification. The company’s solutions draw inspiration from the challenge/reward mechanics of traditional games as well as videogames to incentive productive behavior across all aspects of a client organization.

Badgeville’s novel approach has attracted many high-profile clients since the company’s start in 2010. Multinationals like Samsung, Universal Music, and Dell all use Badgeville’s solution a means of monitoring and influencing behavior over web and enterprise properties. The company holds offices in Menlo Park, Brooklyn, and Amsterdam.

Badgeville Behavior Platform CRM Key Features

  • Tracks and rewards user behavior across network
  • Gamification engine capable of tracking any context or user behavior
  • Integration with more than 40 third-party platforms and apps
  • Gamification widget library with more than 20 Javascript widgets
  • Flexible API for different front-ends to gamification service
  • Uses same behavior analytics as many successful social games
  • Analytics insights for optimization of gamification system
  • iOS and Android SDKs for easy mobile app development


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