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MARKETING AUTOMATION

Bronto Marketing Platform Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Platform is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with mid-sized, enterprise and multinational companies across multiple industries.

Select Customers

Contact vendor directly for case studies.

 

About Bronto Marketing Platform

Bronto Marketing Platform Bronto Marketing Platform is a marketing automation software solution that is designed for ecommerce companies. The platform allows users to create email marketing materials, send them out to people on contact lists, employ A/B testing to hone design elements and send followup messages in response to user-defined event triggers.

The software provides businesses with tools to use visual workflows to handle future email communications as consumers enter and interact with the ecommerce site, such as sending out a reminder email in response to an abandoned cart or issue a coupon after a new purchase. Additionally, the platform allows companies to identify prime customers and use a loyalty program to retain them.

About the Company

Oracle’s Bronto was founded in 2002 and is headquartered in Durham, NC.

 

Bronto Marketing Platform Key Features

  • Connection with users backend systems
  • Drag-and-drop tools for creating messaging workflows
  • Users can set visual workflows to automate communications in reaction to certain triggers and events
  • Identifies the most profitable customers and builds loyalty with a VIP program
  • Integrates with a number of analytics and ecommerce solutions to import and export data

 

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