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– Salesforce ExactTarget Email Marketing Review

Product Snapshot

Product Pricing

Pricing begins at $1900/year.


Salesforce ExactTarget Email Marketing runs on a SaaS platform that requires no additional hardware.

Customer Focus

Salesforce works with all company sizes, from small businesses to multi-national enterprises.

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About Salesforce ExactTarget Email Marketing

- Salesforce ExactTarget Email Marketing Salesforce ExactTarget Email Marketing allows companies to control data-driven campaigns and facilitate instantaneous communications to increase revenue and customer engagement. Email marketing campaigns are managed in the Interactive Marketing Hub, where you can create and deliver an unlimited number of emails, enable sales and services to track directly from Salesforce records, and capture data directly from website visitors. Salesforce ExactTarget Email Marketing is integrated with Salesforce, the leading enterprise cloud computing company that helps employees easily connect with customers. The combination of Salesforce’s customer relationship management tools and ExactTarget’s interactive marketing platform and email design tools enables companies to easily produce high-impact communications with customers and prospects.

About Salesforce is the leading enterprise cloud computing company with a strong focus on the Social Enterprise—infusing a social context into the way businesses are run. Founded in 1999 by former Oracle executive Marc Benioff, has gained recognition for its innovative products right from the start. delivers a range of CRM and business applications that help companies improve the way their employees collaborate and the way they connect with customers. Salesforce acquired ExactTarget in July 2013.

Salesforce ExactTarget Email Marketing Key Features

Email Essentials
  • Content Creation
  • List Management
  • Tracking and Reporting
  • Simple Automations
  • Transactional Sends
  • Interactive Content
  • Dynamic Content
  • Syndicated Content
  • Scripted Content
  • Live Offers
  • Deliverability and Optimization
  • A/B Testing
  • Inbox Preview
  • Inbox Detective
  • Reputation Monitor
  • Sender Authentication Package
  • Enterprise Solutions
  • Distributed Marketing
  • Lock and Publish
  • Roles and Permission
  • On Your Behalf
  • Tokenized Sending
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