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– Salesforce ExactTarget Marketing Automation Review

Product Snapshot


Salesforce ExactTarget Marketing Automation is available as a SaaS solution and requires no additional hardware for installation.

Customer Focus

ExactTarget works with companies of all sizes.

Select Customers

American Express, Design Within Reach, Schneider Electric, Merck KGaA, T-Mobile

About Salesforce ExactTarget Marketing Automation

- Salesforce ExactTarget Marketing Automation Salesforce ExactTarget Marketing Automation is a cross-channel marketing system for both B2B and B2C. With a few simple clicks, you can send out messages to your contact database and set recurring schedules for mailouts. After the mailout, you can track your ROI through the program dashboard in real-time. Additionally, the product works with your CRM system to make sure that each lead receives proper communication and track all lead activities. After a lead becomes a customer, you can set this marketing automation solution to automatically send a personalized message to him or her after a purchase.

About Salesforce is the leading enterprise cloud computing company with a strong focus on the Social Enterpriseā€”infusing a social context into the way businesses are run. Founded in 1999 by former Oracle executive Marc Benioff, has gained recognition for its innovative products right from the start. delivers a range of CRM and business applications that help companies improve the way their employees collaborate and the way they connect with customers. Salesforce acquired ExactTarget in July 2013.

Salesforce ExactTarget Marketing Automation Key Features

  • Cross-channel marketing automation system
  • Send out recurring or non-recurring mailouts to your e-mail list
  • Track ROI for mailouts in real-time
  • Ensures that your leads receive proper follow-ups in communication
  • Tracks lead activities
  • Can send messages automatically to people after they make purchases
  • Designed for B2B and B2C
  • Fully scalable
  • Manage your automation settings with a drag-and-drop interface

Products Similar to - Salesforce ExactTarget Marketing Automation