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RETARGETING

– myThings Retargeting Platform Review

Product Snapshot

Technology

myThings Retargeting Platform is available as a SaaS solution that requires no additional hardware.

Customer Focus

myThings works with enterprise and mid-sized companies .

Selected Customers

Shop Direct, Corsair, Very.co.uk, AutoAnything, Hotel Chocolat

About myThings Retargeting Platform

myThings Retargeting Platform is an end-to-end ad platform that uses data-driven campaigns to bring people back to your website. When visitors reach your website, the program begins to work by having its data mining engine monitor user behavior and gauge conversion potential for each consumer. From there, the system calculates an advertising bid for each potential convert and displays ads across the myThings media network. All ads can be created through the product’s templates, and ad text can be automatically modified for certain users to bring in the most ROI. Once a campaign is complete, myThings Retargeting Platform can display all important analytics with various segmentation options.

About myThings
myThings was founded in 2005 and is headquartered in New York City.

myThings Retargeting Platform Key Features

SaaS retargeting software solution suite
Tracks customer behavior against algorithms to determine probability of converting viewers
Calculates a unique ad bid value for each visitor
Displays text and visual ads across the myThings network
Ads can be created via program templates
Works with both desktop and mobile viewing
Shows all campaign analytics on a dashboard