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Product is available as a SaaS solution.
Vendor works with large enterprises.
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Publitrac is relational marketing software that enables users to communicate with leads through relevant messages and across multiple channels. The platform tailors messages based on lead data including interests, behaviors, demographic information and internal system data such as POS, CRM and DB.
The software enables users to create relevant marketing campaigns, target relevant segments, and assists users with creating an actionable database designed to segment leads based on profiles, website activities and attributes. Additionally, the platform facilitates prospect management, landing page and form generation and implementation, and is designed to support real-time customization.
PUBLITECH, the web solution division of PUBLIPAGE, was founded in 1996 and is headquartered in Montreal, Quebec.