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PUBLITECH Publitrac Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is available as a SaaS solution.
Customer Focus
Vendor works with large enterprises.
Select Customers
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About Publitrac
Publitrac is relational marketing software that enables users to communicate with leads through relevant messages and across multiple channels. The platform tailors messages based on lead data including interests, behaviors, demographic information and internal system data such as POS, CRM and DB.
The software enables users to create relevant marketing campaigns, target relevant segments, and assists users with creating an actionable database designed to segment leads based on profiles, website activities and attributes. Additionally, the platform facilitates prospect management, landing page and form generation and implementation, and is designed to support real-time customization.
About the Company
PUBLITECH, the web solution division of PUBLIPAGE, was founded in 1996 and is headquartered in Montreal, Quebec.
Publitrac Key Features
- Email marketing tools including personalized messages and content customization
- Marketing campaign automation capabilities
- Event-specific marketing tools
- Designed on an open API in order to integrate with existing systems including SalesForce and Sugar CRM
- Marketing campaign performance report generation
- Lead and contact online activity tracking including visited page follow-ups, completed forms and email interactions
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