Contact vendor directly for pricing information.
Product is available as both an on-premise solution and as a SaaS solution.
Vendor works with midsize and large enterprises.
Contact vendor directly for case studies.
SAS Marketing Automation, part of the SAS Customer Intelligence suite, is a campaign management tool that helps marketing teams delineate market segments and efficiently produce and manage targeted marketing campaigns. Marketing Automation can be installed on-premises or as an SAS OnDemand cloud service.
The core functionality of Marketing Automation is the grouping of market segments and the identification of profitable customers. This is accomplished through a set of analytical tools for identifying customer groups and then testing campaigns on them. Tools are also provided for tracking the responsiveness of demographics and individuals. Altogether, SAS Marketing Automation helps ensure money isn’t wasted marketing to unprofitable, unresponsive customers.
SAS was founded in 1976 and is headquartered in Cary, North Carolina.