SAS Marketing Automation Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is available as both an on-premise solution and as a SaaS solution.

Customer Focus

Vendor works with midsize and large enterprises.

Select Customers

Contact vendor directly for case studies.

About SAS Marketing Automation

SAS Marketing Automation, part of the SAS Customer Intelligence suite, is a campaign management tool that helps marketing teams delineate market segments and efficiently produce and manage targeted marketing campaigns. Marketing Automation can be installed on-premises or as an SAS OnDemand cloud service.

The core functionality of Marketing Automation is the grouping of market segments and the identification of profitable customers. This is accomplished through a set of analytical tools for identifying customer groups and then testing campaigns on them. Tools are also provided for tracking the responsiveness of demographics and individuals. Altogether, SAS Marketing Automation helps ensure money isn’t wasted marketing to unprofitable, unresponsive customers.

About the Company

SAS was founded in 1976 and is headquartered in Cary, North Carolina.

SAS Marketing Automation Key Features

Identify and market to customers based on predictive models, marketing tests, and past responsiveness
Can leverage data used by other SAS Customer Intelligence software
Integrated with other SAS Digital Marketing, allowing for quick, personalized responses to customers
Manage campaigns within large, complex organizations using automated review and sign-off tools, including a web interface for remote employees
Integrated with other SAS Digital Marketing, allowing for quick, personalized responses to customers
Respond to email and call center events
Reuse existing campaigns and customer data
Custom analytics: Create custom tools for advanced marketing needs