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This product has been renamed or acquired by another company. You can find the new product offering at IBM Campaign.EMAIL MARKETING SOFTWARE
MARKETING AUTOMATION
– SilverPop Review
Product Snapshot
Technology
SilverPop is available as a SaaS solution that requires no additional hardware.
Customer Focus
SilverPop works with enterprise and mid-sized companies.
Select Customers
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SilverPop Marketing Automation
SilverPop marketing software helps you maximize the efficacy of each marketing campaign you run. The program starts at campaign creation, where you can set drip strategies and compose marketing copy. Once your campaign goes live, the system takes all your leads and automatically ranks them based on how they interact with your webpage. You can also create landing pages and forms through the product’s WYSIWYG designer. Once your campaign runs its course, SilverPop can generate reports and export data to other CRM software solutions.
About SilverPop
SilverPop was founded in 1999 and is headquartered in Atlanta. Over 5,000 brands use the company’s products.
SilverPop Key Features
- SaaS marketing automation software solution
- Creates your campaigns through visual tools
- Can setup drip schedules and marketing e-mail copy
- Automatically rates leads based on how they interact with your site
- Modifies campaign processes in reaction to site visitor behavior
- Can create landing pages and forms
- Generates campaign reports
- Can export campaign data to other CRM software solutions
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