Contact vendor directly for pricing information.
Product is available as both an on-premise solution and as a SaaS solution.
Vendor works with midsize to large companies and across multiple industries.
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IBM Campaign is marketing automation software that supports marketing teams through campaign design, execution, performance measurement and optimization. The platform assists users with conducting multi-channel, outbound marketing campaigns, implement deep data source segmentation and enables users to tailor messages to large numbers of contacts.
The software is designed with campaign targeting tools designed to improve response rates, and is equipped with predictive modeling capabilities. Additionally, the platform supports end-to-end campaign management, assists with campaign creation processes, and records and provides access to interaction data.
IBM is headquartered in Armonk, New York.