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IBM Campaign Review

Product Snapshot

Product Pricing

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Product is available as both an on-premise solution and as a SaaS solution.

Customer Focus

Vendor works with midsize to large companies and across multiple industries.

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About IBM Campaign

IBM Campaign IBM Campaign is marketing automation software that supports marketing teams through campaign design, execution, performance measurement and optimization. The platform assists users with conducting multi-channel, outbound marketing campaigns, implement deep data source segmentation and enables users to tailor messages to large numbers of contacts.

The software is designed with campaign targeting tools designed to improve response rates, and is equipped with predictive modeling capabilities. Additionally, the platform supports end-to-end campaign management, assists with campaign creation processes, and records and provides access to interaction data.

About the Company

IBM is headquartered in Armonk, New York.


IBM Campaign Key Features

  • Advanced analytic reporting tools
  • Built on a flowchart interface
  • Allows users to reuse campaigns and campaign elements
  • Marketing activity measurement tools
  • Supports targeted, on-going customer and prospect communications
  • Manages customer and prospect interaction histories
  • Ad-hoc field creation capabilities
  • Measures multiple campaign aspects including segment, products, channels, brand and time


Products Similar to IBM Campaign

  • Ravindra

    Campaign is a Web-based Enterprise Marketing Management (EMM) solution that
    consists of a back-end server, a web server, an ActiveX client, and Marketing
    Platform security. Campaign enables users to design, execute, and analyze direct
    marketing campaigns.
    Campaign provides an easy-to-use graphical user interface that supports the direct
    marketing processes of selecting, suppressing, segmenting, sampling, and creating
    output lists of customer IDs. Campaign’s Universal Dynamic Interconnect (UDI)
    data communication layer allows you to seamlessly access and manipulate data
    from all of your data sources, including relational databases (regardless of database
    type) or flat files.
    Campaign processes populate contact history and response history, and support
    response attribution and reporting.
    Although the application supports raw SQL, macros, and functions, users do not
    need to know SQL to design campaigns. Once mapped, database tables can easily
    be selected, merged, sampled, and segmented and the resulting customers can be
    associated with a variety of offers. Also, the results of a campaign can be recorded,
    responses tracked, and the return on investment (ROI) calculated. Campaigns can
    be scheduled to run at a particular time or triggered by a particular event, all
    without knowledge of SQL.
    Campaign treats a marketing campaign as a discrete entity that is made up of one
    or more flowcharts, which are in turn comprised of one or more processes. A
    campaign can be associated with one or more strategic segments, offers, and
    reports, and can consist of multiple flowcharts.
    The processes, which are the building blocks for campaign flowcharts, are the heart
    of Campaign, as they perform the actual data manipulation, scheduling, offer
    matching, list generation, and optimization; in effect, you use the processes to
    define and implement a campaign.