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IBM Campaign Review

Product Snapshot

Product Pricing

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Product is available as both an on-premise solution and as a SaaS solution.

Customer Focus

Vendor works with midsize to large companies and across multiple industries.

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About IBM Campaign

IBM Campaign IBM Campaign is marketing automation software that supports marketing teams through campaign design, execution, performance measurement and optimization. The platform assists users with conducting multi-channel, outbound marketing campaigns, implement deep data source segmentation and enables users to tailor messages to large numbers of contacts.

The software is designed with campaign targeting tools designed to improve response rates, and is equipped with predictive modeling capabilities. Additionally, the platform supports end-to-end campaign management, assists with campaign creation processes, and records and provides access to interaction data.

About the Company

IBM is headquartered in Armonk, New York.


IBM Campaign Key Features

  • Advanced analytic reporting tools
  • Built on a flowchart interface
  • Allows users to reuse campaigns and campaign elements
  • Marketing activity measurement tools
  • Supports targeted, on-going customer and prospect communications
  • Manages customer and prospect interaction histories
  • Ad-hoc field creation capabilities
  • Measures multiple campaign aspects including segment, products, channels, brand and time


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