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CRM Success: Five Essential Elements

To get the most value from your CRM implementation, you must develop a customer-centric strategy, create a customer-centric culture, harness the power of information, integrate technology, and conduct continuous measurement and improvement.

Customer Relationship Management: Avoiding the Pitfalls

Customer relationship management solutions can deliver significant value to your organization, especially if you do your homework before you make your ultimate selection and implementation.

Customization Pains for Your CRM Setup

Customization of CRM setup is a common request made to developers. Most businesses are prepared to go the extra length in providing CRM customization in hopes of building a healthier business relationship. However, such a request can become a developer’s nightmare if it isn’t handled correctly. This article provides a list of issues with CRM customization and recommendations in avoiding them.

Disaster-Proofing Your CRM Data

Is your CRM data fully protected? Find out more about today’s most common threats, and how you can prevent your CRM data from falling victim to them.

Do CRM Trends Affect CRM Purchases?

There are many trends out there for CRM users, but would a certain trend affect the current CRM buyer’s decisions to purchase CRM software? We have identify some of the trends and how it can affect buyer’s decisions.

Enhancing the Customer Experience with Enterprise CRM

As companies strive to become more customer-centric, many are turning to enterprise CRM to facilitate better client interactions. Read on to learn how enterprise CRM can help improve the customer experience.

Ensuring CRM Success with Goal Setting

Effective goal setting is the key to CRM success. This article provides some simple tips to help you define, manage, and measure your most important CRM-related objectives.

SAP CRM: Enabling Customer-Loyalty Management

See how SAP CRM empowers your customers to interact with you across channels.

SAP CRM 7.0 – Territory Management

This demo gives an brief overview of the territory management capabilities in CRM 7.0.

SAP CRM 7.0 – Adding Custom Fields with the New Application Enhancement Tool

Demo of the new Application Enhancement Tool of SAP CRM 7.0.