Microsoft has been aggressively courting CRM users this week. First, they announced price cuts to their online productivity suite, and yesterday they lowered prices on their Dynamics CRM Online product. In addition to slashing prices, Microsoft is offering six months of free Dynamics CRM usage to Salesforce.com’s and Oracle’s CRM users.
Keynote speeches at Oracle OpenWorld (which wrapped up yesterday), didn’t necessarily announce radically new concepts, but that certain strategies were promoted at this well-attended event speaks to the certainty of future changes in Oracle’s CRM development. And of course, it will be interesting to see who follows in their footsteps now that this gauntlet has been thrown.
Last week, InsideView announced enhancements to its integration of SalesView with both Oracle CRM and Siebel CRM applications. InsideView is a proponent of social media and self-proclaimed leaders of the “Sales 2.0” push, and these latest updates to the SalesView product are a move in support of Oracle’s social CRM initiative.
CRM increases efficiency and reduces overhead costs, while helping SMBs build stronger and profitable relationships with existing and prospective clients.