In this Marketo customer testimonial, itslearning’s Marketing Manager, Kristine Lango discusses the difficulties before Marketo, increased sales and marketing collaboration as well as overall efficiencies, and the benefits of managing demand generation campaigns with one unified solution.
You don’t have to be a rocket scientist to see how Marketo can lift off your marketing automation programs.
See how Martha uses Adobe Digital Publishing Suite and Omniture analytics to create the next generation of magazines for tablet computers.
WebTrends Dynamic Search is an automated search marketing optimization solution that manages, optimizes, and grows paid search advertising across major search networks like Google and Yahoo.
Landing page optimization is a methodology that is used to determine the best possible layout for a Web page. This is achieved by tracking the results of each variation, and determining which content or visual components get the most visitors.
Behavioral targeting is a driving principle behind landing page optimization. Through technological means, behavioral targeting ensures that the most appropriate marketing messages are being delivered to the right audience, with the end result being greater returns and more satisfied customers.
Widemile landing page software provides companies with real-time testing and targeting of any website content, including graphics and tag lines.
Landing page optimization techniques begin with common sense, good writing, and search engine optimization, and go on to include more sophisticated techniques that help you experiment with content and track metrics to determine the best possible outcome.
Landing page optimization can be facilitated with a wide variety of third party systems, delivered either as on-premise software on your own servers, or as Software-as-a-Service. Starting with analytics software, which analyzes Web traffic and prepares informative reports, optimization also includes more sophisticated optimization systems that include facilities for testing and experimentation.