We understand that owning and/or operating a small business has its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. Here are 5 tips to help reinforce your digital marketing efforts in 2014 – and don’t worry, nine months is plenty of time to turn things around!
Manta is small business marketing software that assists users with utilizing multiple marketing channels and tools. The platform assists users with Google AdWords ad creation, local listing and SEO optimization.
eBay Enterprise Display & Retargeting is a retargeting software solution that works across multiple channels to gain behavioral insights on website visitors. As prospects enter a website, the program enters them into a database and shows them retargeting ads as they continue to browse the Internet.
Chango Twitter Tailored Audiences is a retargeting software solution that works across Twitter to help bring in new conversions. As potential customers visit and leave a company website, the program takes note of their presence and enters them into a database.
Bizo Marketing Platform is a marketing automation software solution that works across multiple channels to build brand awareness. The program contains a database of over 120 million business professionals and can target display and social media ads to them based on user-defined segments.
Criteo Predictive Search is search marketing software that focuses on improving online sales through Google Shopping by optimizing feed data, machine learning, and campaign and reporting activities in AdWords. The platform evaluates all feed data such as product-level attributes and historical values to ensure continuous optimization, as well as integrates user, product, device and intent data to user lists in order to identify ideal ad bids.
ReTargeter Site Retargeting is a retargeting software solution that helps companies win conversions by leveraging its access to over 98% of all online advertising networks. After a visitor leaves a company site and fails to make a conversion, the program displays a retargeting ad to the visitor during regular online browsing.
Chango Programmatic Video is a retargeting software solution that works across video streaming channels from premium publishers. The program features a 400+ million Internet user database with behavioral profiles for each person. Using these profiles, the system can stream video pre-rolls to these people whenever they load online videos based on their specific interests.
ReTargeter CRM is a retargeting software solution that can display retargeting ads to people companies have had interactions with. At the start, users can upload a list of lead emails that comes from data forms and/or a CRM database. The program can then cross-reference these emails against an extensive online database that shows each email owner’s personal interests and behaviors.
Chango Facebook Exchange Targeting is a retargeting software solution that works across Facebook to showcase retargeting ads to viewers. At the start, the program analyzes 400+ million Internet users’ browsing and search engine histories. When these people log into Facebook, the system displays newsfeed and sidebar ads to them based on their interests.