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Salesforce ExactTarget Marketing Cloud Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with customers of all sizes.

Select Customers

American Express, Design Within Reach, Schneider Electric, Merck KGaA, T-Mobile

 

About Salesforce ExactTarget Marketing Cloud

Salesforce ExactTarget Marketing Cloud Salesforce ExactTarget Marketing Cloud is a marketing automation software solution that works inside Salesforce to maintain marketing campaigns across multiple channels. The program works across social media, email and web channels to deliver engaging messages to contacts, customers and leads.

As these people interact with the messages, the system generates interaction insights and can further hone audience targeting parameters and processes. All customer analytics can be shared with other third party platforms, and users can run full mobile campaigns. Lastly, Salesforce ExactTarget Marketing Cloud tracks all points of interaction contacts have with a company.

About the Company

Salesforce.com is the leading enterprise cloud computing company with a strong focus on the Social Enterpriseā€”infusing a social context into the way businesses are run. Founded in 1999 by former Oracle executive Marc Benioff, Salesforce.com has gained recognition for its innovative products right from the start. Salesforce.com delivers a range of CRM and business applications that help companies improve the way their employees collaborate and the way they connect with customers. Salesforce acquired ExactTarget in July 2013.

 

Salesforce ExactTarget Marketing Cloud Key Features

  • SaaS marketing automation software solution
  • Delivers messages across social media, web and email channels
  • Monitors all interactions contacts have with marketing messages
  • Continuously hones targeting metrics
  • Can send out marketing campaign messages to mobile devices
  • Exports analytics data to third party BI and CRM platforms
  • Suggests ways to build up interactions with social media followers

 

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