Evergage for E-Commerce Optimization is a web engagement management software solution that is designed to work with online stores. Each time a visitor enters an ecommerce site, the program tracks that person’s behavior, determines the person’s connection (if any) to the company and gauges purchasing intent.
Introducing Marketing Advocate’s “Success In 6” Program, your blueprint for high-performance channel success!
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the company’s decision to cater to small and midsize business needs and the qualities that make a marketing solution successful.
One area of digital marketing where confusion is clearly present is on the topic of negative match types in search campaigns. Often, within a single account, keyword organization and match type utilization on bidded keywords appears thoughtful and calculated, but negatives reveal quite the opposite.
New technology allows companies to track consumer’s every move. However, caution must be taken to ensure that tracking permission is gained before tracking commences.
X2CRM is a CRM software solution that comes equipped with a range of marketing automation tools. Users can start out by creating email marketing materials and distributing them to people on contact lists.
Forte Wares QIWare is an analytics solution that delivers a complete suite of capabilities to support end-to-end data mining cycle. Users can build analytics data marts with thousands of columns with the Auto-Mart feature. Databases are scalable with full in-DB calculations. The platform includes a built-in searchable data dictionary.
Email is at the heart of your online marketing efforts, so it’s important to take the time to make sure that every aspect of your strategy is optimized. In this eBook, Marketing Advocate highlights 7 rules for increasing qualified demand generation with lead nurturing and the advantages that Through-Partner Marketing Automation (TPMA) delivers #ForTheChannel.
If you’re in the market for a proven solution that will optimize your channel marketing operations and have a greater impact on revenue growth, this document is for you. In the downloadable report, Marketing Advocate offers a comprehensive checklist to use when selecting a through-partner marketing automation software vendor.
In 2005, Marketing Advocate pioneered the through-partner marketing automation (TPMA) industry and has since built on its history of innovation. In this executive brief, Marketing Advocate highlights the unique value proposition of Marketing Advocate’s through-partner marketing automation (TPMA) software and how its comprehensive solution trumps the competition in more ways than one.