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– Infer

Infer is a lead management solution that examines your data on leads and shows you how your overall lead quality compares to previous years’ numbers.

– Infer For Sales

Infer For Sales lead management software helps your sales team focus on good leads by ranking leads on their conversion probability.

– Infer For Marketing

Infer For Marketing is a lead management solution taht takes a look at your leads and scores them based on how likely they are to make a conversion.

AdWords Geo-Targeting Gets More International

Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor Levelwing discusses what the changes mean for marketers.

– Shoutlet Enterprise Marketing

Shoutlet Enterprise Marketing helps companies drive real business value by fundamentally changing the way they engage with their customers.

Why the Salesforce Cloud Keeps Getting Bigger

Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company’s behavior with previous acquisitions may transfer to the CRM giant’s recent purchase of the Pardot marketing platform.

Hatchbuck Sales and Marketing Software

Hatchbuck Sales and Marketing Software is marketing automation software for small businesses that nurtures prospects and customers in order to drive more sales. The all-in-one sales and marketing platform combines email marketing, CRM and marketing automation functionalities.

AdRoll

AdRoll is retargeting and prospecting software that enables users to reach targeting audiences across multiple devices, browsers and applications, and allows access to 500 ad exchanges including native inventory such as Facebook, Twitter, Instagram and Google+. The platform facilitates data-driven ad placement, performance monitoring and campaign management.

– UberAds Mobile Advertising

UberAds Mobile Advertising helps you reach potential customers via mobile and encourages downloads for your business apps. Program use begins with campaign creation. You can select targets for time,

Trends in Social Ads Give Control to the Consumer

If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time and others changing how their ads appear. One thing that all of these changes have in common is that they all grant some extent of control to the audience.