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AdRoll Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with businesses of all sizes and across multiple industries.

Select Customers

Air New Zealand, Code School, Lending Club, St. John’s University, Leon Max


About AdRoll

AdRoll AdRoll is retargeting and prospecting software that enables users to reach targeting audiences across multiple devices, browsers and applications, and allows access to 500 ad exchanges including native inventory such as Facebook, Twitter, Instagram and Google+. The platform facilitates data-driven ad placement, performance monitoring and campaign management.

The platform is designed to integrate with existing third-party marketing applications, enables ad placement on Google, Yahoo!, AppNexus and OpenX, and utilizes 300 intent signals to calibrate retargeted ad aim. Additionally, the software provides users with BidIQ, a proprietary real-time bidding algorithm that optimizes ad placement and timing.

About the Company

AdRoll was founded in 2007 and is headquartered in San Francisco, California.


AdRoll Key Features

  • Access to industry-specific experts for strategy and best practice advice
  • Predictive buying tools
  • Machine-learning capabilities
  • Prospecting functionalities powered by IntentMap
  • Current customer base analysis and similar audience identification tools
  • Full-funnel marketing functionalities


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