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– Chango Programmatic Display Review

Product Snapshot


Chango Programmatic Display is available as a SaaS solution that requires no additional hardware.

Customer Focus

Chango works with enterprise, multinational and mid-sized customers.

Selected Customers


About Chango Programmatic Display

- Chango Programmatic Display Chango Programmatic Display is a retargeting software solution that works across a number of different online channels to boost conversion rates. As viewers head to a company’s website, the program analyzes viewers’ online behaviors and enters the ones who are most likely to make conversions into a database. Additionally, the system monitors search engines for user-defined keywords and targets prospects who submit said keywords. As these targets browse the Internet, the product sends retargeting display ads to them to initiate conversion attempts by reminding them of the company brand. Users themselves can design these ads and understand which behavior and demographic patterns are most common among conversions. Lastly, Chango Programmatic Display can use these patterns, scour the web for people who display similar traits and automatically enter them into the targeting database.

About Chango
Chango was founded in 2008 and is headquartered in New York City. The company is recognized as one of Twitter’s top retargeting partners.

Chango Programmatic Display Key Features

  • SaaS retargeting software solution
  • Analyzes visitors’ online behavior on a website and sends retargeting ads to people who show conversion potential
  • Displays retargeting ads to people who submit user-defined keywords to a search engine
  • Users can design their own ads
  • Generates insights into what types of people are most likely to convert
  • Can send retargeting ads to completely new people who display conversion potential
  • Continuously tests conversion behavior profiles to maintain accuracy


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