Chango Facebook Exchange Targeting is available as a SaaS solution that requires no additional hardware.
Chango works with enterprise, multinational and mid-sized customers.
Chango Facebook Exchange Targeting is a retargeting software solution that works across Facebook to showcase retargeting ads to viewers. At the start, the program analyzes 400+ million Internet users’ browsing and search engine histories. When these people log into Facebook, the system displays newsfeed and sidebar ads to them based on their interests. These ads are designed to facilitate conversions on a company website and are completely customizable. For people who click on ads but fail to convert, the product enters them into a separate retargeting database and sends out retargeting display ads to them throughout general browsing sessions. Lastly, Chango Facebook Exchange Targeting can target ads for people in specific geographic regions.
Chango was founded in 2008 and is headquartered in New York City. The company is recognized as one of Twitter’s top retargeting partners.