– Biz Fay CRM
With Biz Fay CRM, you can manage your customers & contacts, jobs & projects, events, business notes and question tickets online.
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Puppies, Kittens, and Kids: Marketing to the Emotions
It is a truism in consumer marketing and advertising that putting puppies, kittens, or kids in an ad or on a product evokes an “aw” response. They automatically get attention. (Where would the Super Bowl ads be without at least one commercial with a dog in it?) But they do more than just get our attention. We are hardwired to feel open and unguarded when confronted with these kinds of images.
– PK4 Software Impel E-mail Marketing
PK4 Software Impel E-mail Marketing is a module for the Impel CRM suite that helps you handle and track your campaigns.
WiredContact Enterprise CRM
WiredContact Enterprise CRM is a customizable CRM software solution available as SaaS or on-premise purchase. The program keeps tabs on all of the user’s sales, contact, and lead data and lets users attach notes and files to each entry.
Sunzi Cloud Marketing Automation
Sunzi Cloud Marketing Automation is a workflow system that can be tweaked to automate marketing processes and deliver strategic messages to both current and prospective clients. The platform allows users to work across mobile, e-mail and webpage channels to provide analytics and campaign management tools.
bizZone Association DNA
Association DNA is an eCommerce platform that doubles as a marketing automation tool. To setup online stores, usres first build an item catalogue and establish groups for your goods. From there, the program automatically handles payments, takes in contact data for new customers, and stores all transactions.
– HP Autonomy TeamSite
HP Autonomy TeamSite is a web CMS that can publish, test and manage content across all your channels. From the program’s simple interface, users can set content targets tailored to certain demographics, create content with a WYSIWYG tool, A/B test pages and publish items to e-mail, websites and social media networks.
– HP Autonomy Online Advertising Management
HP Autonomy Online Advertising Management is an online marketing automation platform that optimizes your marketing efforts across a variety of channels. The program can handle all your search engine keyword bids, track all your campaign analytics, and bring you demographics data on your site visitors.
Top SMB Takeaways: SAP Sapphire 2013
A couple of weeks ago, I had the opportunity to attend Sapphire 2013, SAP’s annual user conference. As is the norm for these events, SAP opened the fire hose to reveal new directions, product and solution announcements, and partner and customer wins through a myriad of meetings and sessions. Rather than attempt to drench you with the full blast, I’ll focus this post on what I see as most relevant for SAP’s direction in the small and medium business (SMB) space.
To Sponsor or Not to Sponsor: 6 Questions to Consider
From charities, to naming rights on community ice rinks and signage at industry events, there are always hard questions that must be asked about whether seeing your organization’s name in lights will, in fact, translate into greater awareness among the customers you are trying to reach and make the phone ring more often.