Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on “engagement.” If your emails are not triggering sufficient interaction, they are likely not to be delivered.
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way to search marketing nirvana. We’ve outlined four common SEM myths and why you shouldn’t let them keep you from getting the most out of your marketing efforts.
Any time a company sharply focuses its messaging on one promising market segment, it runs the risk of turning off other market segments that are also attractive. You have to be OK with that, and that’s the daring part.
Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling your marketing efforts.
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy.
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list.
Salesforce Marketing Cloud is a business intelligence platform designed to make marketing simpler. The platform is made up of several different studios. The Email Studio engages customers through email campaigns with automated and personalized messages. The Mobile Studio gives users the ability to send SMS messages, push notifications and group messages and can be integrated with email strategies.
ExactTarget Marketing Automation is a cross-channel marketing automation system that’s designed for both B2B and B2C.
Acquisio is a search engine marketing software that tracks search engine marketing and PPC campaign efficiency through machine-learning optimization functionality. The platform is equipped with bid and budget management tools, campaign performance measurement capabilities and cross-channel media plan support.
Ideagility AgileBid PPC Management works in your ad campaign accounts for Google and Bing to manage all of your keywords.