A couple of weeks ago, I had the opportunity to attend Sapphire 2013, SAP’s annual user conference. As is the norm for these events, SAP opened the fire hose to reveal new directions, product and solution announcements, and partner and customer wins through a myriad of meetings and sessions. Rather than attempt to drench you with the full blast, I’ll focus this post on what I see as most relevant for SAP’s direction in the small and medium business (SMB) space.
Lyris ONE is a marketing automation platform that is powered by its deep behavioral analytics system. For each client you serve, the program creates a dynamic customer profile that is shaped by the customer’s transactional, behavioral, web, demographic, and social data.
Bazaarvoice Curations is social marketing software that enables users to curate social media content tailored for the user’s specific marketing campaigns. The platform collects, manages and displays social content, is equipped with content moderation and filtering tools, and provides users with a Lifestyle Gallery that works as a branded repository for gathering content from across social networks.
Retargeting ad design may seem easy, but it’s harder than you think. Here are what I’ve found to be the secrets to designing more effective retargeting ads.
Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We sat down with ReTargeter president and CEO Arjun Dev Arora to find out more about the growing, controversial field of online marketing and retargeting.
According to a recent report from Chango, almost two-thirds (just over 65 percent) of surveyed brand marketers and related agencies intent to increase their Retargeting budgets over the next six months. The results from this study reveal pretty clearly that Search Retargeting is making waves in the web marketing community. As a result, smart web marketers are making the immediate shift necessary to stay competitive.
We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your goals. Here are our picks for the top retargeting providers on the market!
When you post an ad online, hundreds of thousands of people might be exposed to your brand. But how many of those people actually want or need your product? The old model of static display advertising and bidding on search engine keywords is not only hit-or-miss, but also time consuming and potentially expensive. The latest trend in online marketing is retargeting, which can provide great benefits because it focuses on marketing your brand to people who have already demonstrated interest.
