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MARKETING AUTOMATION

RETARGETING

– Lyris ONE Review

Product Snapshot

Technology

Lyris ONE is available as a SaaS solution and requires no additional hardware.

Customer Focus

Lyris works with mid-sized and enterprise companies.

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Lyris ONE

- Lyris ONE Lyris ONE is a marketing automation platform that is powered by its deep behavioral analytics system. For each client you serve, the program creates a dynamic customer profile that is shaped by the customer’s transactional, behavioral, web, demographic, and social data. From there, the product guides you through the marketing campaign design process by employing best practices, such as behavioral targeting, engagement, and contact management. After you execute your campaigns, Lyris ONE takes in all the new lead data so that it can be used for future campaign iterations.

About Lyris
Lyris was founded in 1994 and is headquartered in Northern California. The company works with over 5,000 organizations across the globe. Lyris puts out a number of free webinars on digital marketing.

Lyris ONE Features

  • Marketing automation system that is built on its behavior analytics tools
  • Houses a comprehensive, data-driven profile for each customer
  • Guides you through the campaign creation process
  • Enforces best campaign practices, including contact management, segmentation, behavioral targeting, message testing, cross-channel re-marketing, re-engagement, transaction message automation, and multi-step drip campaigns
  • Stores all campaign data so it be used for future ones

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