ReTargeter Search Retargeting is a retargeting software solution that sends retargeting ads to people who submit certain search engine keywords. At the start, users need to define the keywords they want the program to scout for. Once the system registers a keyword hit, it enters the person into a database and sends out online retargeting display ads to that person.
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to be more relevant in all our initiatives. Luckily, relevance is something that has been on our minds for quite some time now.
AdRoll is retargeting and prospecting software that enables users to reach targeting audiences across multiple devices, browsers and applications, and allows access to 500 ad exchanges including native inventory such as Facebook, Twitter, Instagram and Google+. The platform facilitates data-driven ad placement, performance monitoring and campaign management.
myThings Retargeting Platform is an end-to-end ad platform that uses data-driven campaigns to bring people back to your website. When visitors reach your website, the program begins to work by having its data mining engine monitor user behavior and gauge conversion potential for each consumer.
TellApart Transactional Retargeting Platform is designed for retailers and uses customer data to drive consumers back to your site. When a viewer visits your site, the program immediately determines potential converts by analyzing behavior.
Buysight Product Retargeting is a retargeting software solution designed for retail companies.
TapAd Audience Targeting is web engagement management software that uses viewer behavior and impressions data to display the right ads at the right time. The platform allows users to have access to hundreds of data points, allowing them to effectively target specific audiences.
TapAd Analytics is web engagement software that works across multiple ad platforms to show how well each aspect of an ad campaign is performing. The platform allows users to monitor a full range of targeting parameters, including creative, content category, inventory source, time of day and more.
Magnetic Search Retargeting works with ads and augments data to improve brand exposure and quality of consumer responses. The platform allows customers to look up products via search engine, and this search data is matched against company ad campaign data and then used to optimize ad media and placement.
ExoClick Retargeting helps usres bring back potential customers to their website after they have shown initial interest. All users need to do is insert some code inside their HTML footer, and the program uses cookies to determine if a user is eligible for retargeting.