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5 Tools Every Startup Needs

Starting a company is new, exciting and filled with many possibilities. But beyond the glamor and excitement, challenges arise and […]

3 Powerful Email Marketing Tools for Small Businesses

While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses — without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.


MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.