White Papers and Demos

Learn about the critical CRM deployment missteps that can cost your business dearly.

To excel in an increasingly competitive business environment, organizations need to automate business processes wherever possible.

Marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.

Take a look at ten things that significantly contribute to the successful procurement and implementation of a Content Management System (CMS).

Learn how the emergence of mainstream digital channels and the social web has changed marketing and how these changes relate to web content management.

Today, enterprises expect Web content management to provide measurable business benefits, not just to improve productivity. Therefore, many enterprises must look for new WCM offerings. This Magic Quadrant evaluates the key vendors within this new context.

Successful engagement requires a consistent, relevant message to each consumer across all channels, both online and off.

When evaluating ERP systems for purchase, one important criterion lies in whether customers are looking for an on-premise ERP solution, a cloud-based ERP system, or a hybrid combination of the two.

The search for the right Enterprise Resource Planning (ERP) provider can be stressful, particularly when both the buyer and the vendor get stuck in the features or technical requirements and forget about the bigger picture—what the main business issues are that you actually trying to solve and whether this new investment will actually help you resolve these specific challenges.

People need more than just product information; they also need other kinds of input to make sound accounting and manufacturing software decisions.