CRM White Papers and Demos

Learn what ever small and mid-size company should know about how CRM can help their business grow.

Software-as-a-Service (SaaS) is a growing phenomenon in worldwide business today. From the original ideas of outsourcing the data center and having third parties manage the software (the ASP movement of the turn of the century) to true SaaS today, the tsunami of outsourced IT and new methods of accessing business software solutions has created a multi-billion dollar market.

SaaS does not spare customers the need to ask vendors the same questions about service levels, costs, and other issues that they would ask themselves if they were planning on-premise implementations. Of the nine questions customers should ask about SaaS, seven also apply to on-premise deployment. However, the issues of changing needs prompt two more questions unique to SaaS.

This AberdeenGroup Executive White Paper focuses on the business value of front-to-back office integration for small and mid-market companies as well as the role of Software-as-a-Service in enhancing that value. AberdeenGroup field research conducted for this paper concludes that small and mid-market companies will soon find they have outgrown their sales-focused CRM applications and will require more robust solutions to fully integrate pre-sales information with customer data contained in their transactional systems.

Learn how companies can use CRM to improve their customer service processes.

The investment of money, time and change in processes that come with a software implementation has a profound impact on any company, making it imperative that the right product and service provider are identified during the selection process.

Learn more about the features found in C2CRM by downloading a free copy of the C2CRM Quick View.

Right now and for the foreseeable future, corporations are and will continue to be deeply concerned about the overall economy and their profits. Throw on top of that possible changes to corporate tax liability and the picture gets murkier. With this uncertain environment, business leaders require greater accountability and transparency of their marketing and sales teams.

The leaders of Finance are more and more becoming leaders of their companies. By no means are CFOs, controllers, or VPs of Finance taking over corporate leadership en masse. But they are increasingly being charged with being a part of that leadership, strategically and tactically. Internally, Finance as a department or group is responsible for the most critical aspects of any firm. Externally, Finance is the face of the firm to regulators, lenders, partners and, in many cases, the public at large. In severe economic situations, Finance has the responsibility for establishing, managing, or restoring public trust in a firm.