Web Content Management White Papers and Demos

Marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.

Take a look at ten things that significantly contribute to the successful procurement and implementation of a Content Management System (CMS).

Learn how the emergence of mainstream digital channels and the social web has changed marketing and how these changes relate to web content management.

Today, enterprises expect Web content management to provide measurable business benefits, not just to improve productivity. Therefore, many enterprises must look for new WCM offerings. This Magic Quadrant evaluates the key vendors within this new context.

Successful engagement requires a consistent, relevant message to each consumer across all channels, both online and off.

Learn how to make sure you're choosing the best web content management solution for your business.

Your website should be the first, last and best touch-point for prospects, customers and partners. To ensure your website is fulfilling this promise, your Web CMS should support these top 10 capabilities for successful websites.

Customers and prospects are engaging in a growing number of digital channels before making purchases, and the buying process is rarely a set of simple linear steps. Supporting prospects throughout the buying cycle requires a dialogue between a company and the prospect, and this dialogue should be highly relevant, timely and personalized to maximize marketing effectiveness and grow top-line revenue.

Over the past 25 years, open source software has evolved from the fringes of high tech society into the mainstream. The “siren song” of open source is a powerful one, promising to eliminate software licensing costs and give entrée to a passionate, global development community. But should enterprise IT organizations heed it? Or, as in Greek mythology, do those who are tempted by the siren song of open source suffer tragic consequences?

In today's global economy, companies exploit the Web as a medium for building business relationships. They expect to manage their Web-based content in a cost-effective manner. By adopting a Web content management (WCM) application, a firm transforms key aspects of its core operations by enabling its line-of-business staff to maintain Web-based content on their own, without ongoing support from an IT group.