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WEB CONTENT MANAGEMENT

– Adobe Publish Review

Product Snapshot

Technology

Adobe Publish is an on-demand web content management solution that leverages actual visitor behavior captured by Adobe SiteCatalyst to help content owners deliver the most relevant content.

Customer Focus

Adobe Publish is intended for large websites with thousands of pages. It aims to facilitate the content management and editing processes for writers and editors with minimal input needed from IT staff.

About Product

Adobe Publish, formerly Omniture Publish, is a web content management software solution that lets users easily create, manage and deliver web content through an on-demand platform powered by Omniture. Adobe Publish enables content owners to maintain control of content while IT retains control of the environment. Leveraging features such as single-click publishing, Adobe Publish lets you easily create and update content that is driven from actual visitor behavior.

About Vendor
Adobe was founded in 1982 by John Warnock and Charles Geschke in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.

Acquisition History
OCR Systems 1992, Aldus Corporation 1994, GoLive Systems 1999, Syntrillium Software 2003, Macromedia 2005, Omniture 2009, Business Catalyst 2009, Demdex 2011, Efficient Frontier 2011.

Product Key Features

Content Editing and Deployment

Edit or preview content within a “What you see is what you get” environment with just one click. Publish to production or in-house staging servers with just one more click.

Workflow Rules

Set task-based workflows for tight control of content creation, approval, staging and deployment, or set ad-hoc workflows for dynamic collaboration.

Template Management

Manage your templates with integrated PHP-based templating, Adobe Dreamweaver, and GoLive, as well as browser-based interfaces.

Reporting and Analytics

Tag content for immediate tracking in Omniture SiteCatalyst and receive comprehensive publishing status and user activity reports.

Library Services

Manage content with check in/out and asset locking features. Also available: unlimited versioning and the ability to compare, revert, and revive previous versions.

Server and Browser Support