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eCairn Conversation Review

Product Snapshot


eCairn Conversation is available as a SaaS solution that require no additional hardware.

Customer Focus

eCairn works with midsized businesses and enterprises.

Select Customers

Wells Fargo, HP, Private Bank, Orange, NetApp

About eCairn Conversation

eCairn ConversationeCairn Conversation is a social intelligence and social monitoring tool that helps businesses understand the interconnectedness of their communities. The product is designed for marketing professionals and agencies, but there is also an option for enterprises. eCairn Conversation is a flexible program that can be used by managers and team members alike to identify and map their communities, rank influencers, manage blogger outreach campaigns, monitor brands and interact with customers. eCairn Conversation also contains eleven important metrics that businesses can use to create informative reports, including share of conversations, top influencers and sentiment analysis.

About eCairn
eCairn, Inc. is based in Mountain View, California, and was founded in 2006. The company focuses on community and influencer marketing, and was a Forrester Groundswell Award winner in 2010.

eCairn Conversation Key Features

  • Identification of influences
  • Auto ranking of top, middle and long tail influencers specific to individual communities
  • Automatic profoling of influencers with bios, conversation tracking and ad networks
  • Filtering on source types, location, topics and more
  • Conversation Explorer aggregates social conversations from various networks in real time

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