Browse Business Software Categories




Oracle Eloqua Marketing Platform Review

Product Snapshot

Product Pricing
  • $2,000/month (Basic)
  • $4,000/month (Standard)
  • Contact sales for enterprise pricing

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with organizations of all sizes.

Select Customers

Boingo, CenterPoint Energy, Schneider Electric, TMEIC, The Hackett Group


About Oracle Eloqua Marketing Platform

Oracle Eloqua Marketing Platform Oracle Eloqua Marketing Platform is a top marketing automation solution that allows companies to easily create sophisticated emails and landing pages. Programmed to work like a desktop application, Eloqua accelerates time-to-execution to make campaign development easy and efficient.

Built by marketers for marketers, Eloqua has step by step instructions to show you exactly what you need to know to create a successful campaign. Eloqua provides a balance between strategy and execution that makes it possible for campaigns to scale worldwide, communicate effectively with potential buyers and gain a competitive advantage.

About the Company

Oracle has more than 380,000 customers, including 100 of the Fortune 100. Oracle solutions are deployed across a wide variety of industries in more than 145 countries around the globe. Oracle offers an optimized and fully integrated stack of business hardware and software systems to help organizations overcome the challenges they face and continue innovation.


Oracle Eloqua Marketing Platform Key Features

Targeting and Segmentation

  • Manage data through campaign history, activity information and program membership
  • Use prospect profiler to access an at-a-glance summary within the CRM system
  • Sort all contacts into specific groups with management tools
  • Use Eloqua’s platform to improve contact profiling
  • Sync up to 250 contact fields with existing CRM system to provide sales with real-time information on leads
  • Update information from an outside party vendor with a Eloqua AppCloud
  • Eloqua AppCloud provides a simple way to connect to marketing and sales applications
  • Access data automatically from web conferencing platforms, social media services, customer data providers and CRM applications
  • Manage subscriptions with bounce and opt-out control for email campaigns
  • Create landing pages without previous knowledge of HTML coding
  • Increase responses and enhance user experience with pre-populated forms and layout

Lead Scoring

  • Sync marketing and lead data with pipeline information to give sales accurate information on the effects of the marketing campaigns
  • Easily identify business requirements and organize a solution that fits the needs
  • API enables information exchange and data sharing through Web Services
  • Nurture cold leads with the lead nurturing program
  • According to regency of activity or degraded based on inactivity, lead scores can be determined
  • Qualified leads are passed to sales if they are considered to convert to closed revenue
  • Integrate Eloqua with sales by using Eloqua’s AppCloud

Automate Lead Nurturing

  • Develop lead nurturing programs to educate prospective customers on the value of the company
  • The intuitive workflow engine provides an easy way to create nurturing programs
  • Customize email and landing page content with the instinctual visual editor
  • Send an auto-response, alert a salesperson, or add a prospect to a telesales program with ease
  • Use Eloqua Hypersites to create a relevant experience for the consumer when a single landing page is not enough
  • Use campaign automation to simplify an event’s process from invitations to comments after the event has taken place
  • Scale marketing operations and create repeatable processes to better manage your time
  • Eloqua works with Return Path to provide email testing and reputation management tools
  • 24×7 monitoring of the email servers and IP addresses in order to see complaints, hard bounces, and blacklisting


  • Understand the buyers through sales enablement and a prioritized view of the most engaged prospects
  • Use the graphical summery of online activities to help the sales force focus conversations that resonate with the buyers
  • Use Eloqua Engage as an email tool that customize, send and track emails from iPad, CRM and the web
  • Connect Eloqua and B2B marketing applications and services with the AppCloud

Marketing Automation

  • Put the most successful campaigns on repeat with email marketing automation
  • Use text and voice messages to access a wider audience
  • Deliver relevant content to prospects by leveraging RSS (Really Simple Syndication) technology
  • Customize URLs to communicate with prospects in a relevant and personalized manner
  • Create a campaign easily with website forms and premade pages
  • Share campaign across social media sites with the click of a button
  • Measure success of campaign through reports and dashboards

Marketing Analytics

  • Use closed-loop campaign reporting to help marketers understand the effects of their campaigns on revenue and ROI
  • Use campaign engagement reporting to see which channels offer the most interest to the buyer
  • Website analytics reporting provides insight into the performance of thee website from a demand generation perspective
  • Database health reporting gives marketing professionals an accurate diagnosis of the health of the marketing database
  • See the number of visitors that have come to the website over a specific period of time
  • See which pages are the most popular and see how much time is spent on each page
  • Website analytics explains the effect referring sites have on a company
  • Measure the impact social media and other sites have on the traffic a company website receives

Revenue Insight

  • Use reports that measure value, reach, conversion, velocity and return
  • See revenue inefficiencies by using revenue performance metrics
  • Share comments easily within a company

Revenue Architect

  • Use familiar interface to model revenue
  • Map stages to ensure precise benchmark assessments
  • Define funnel stage exceptions to guarantee efficient reporting
  • Set targets and conversion rates for comparison

Revenue Benchmark Index

  • See the change in value as well as the change in reach
  • Compare revenue performance with industry averages
  • Use stage to stage rates of conversion


Oracle Eloqua Marketing Platform Screenshots


Oracle Eloqua Marketing Platform Videos


Products Similar to Oracle Eloqua Marketing Platform