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RO Innovation RO Reference Enablement Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Product is a SaaS solution and requires no additional hardware.

Customer Focus

Vendor works with small to large enterprises.

Select Customers

Ceridian, VCE, Blackboard Inc, Philips iPad, McAfee


About RO Reference Enablement

RO Innovation RO Reference Enablement RO Reference Enablement is sales enablement and customer reference software that enables users to manage customer advocacy programs in effort to power new revenue sources. The platform enables users to manage and leverage customer voices within sales and marketing strategies, provides sales teams with self-search access to customer reference and customer content libraries, and is designed to be a scalable system that supports quick adoption processes.

The software tracks the impact of customer references on the user’s revenue, generates reports to support ROI on marketing and sales campaigns, and automates administrative tasks and workflows for reference requests. Additionally, the platform enables users to optimize and grow reference programs, provides users with a centralized system for managing all reference programs, systems and data, and generates health index scores which are then incorporated into centralized customer intelligence records.

About the Company

RO Innovation was founded in 2002 and is headquartered in Denver, Colorado.


RO Reference Enablement Key Features

  • Integrates with existing CRM and customer engagement systems
  • Upsell, cross sell and new business tools
  • Leverages P2P selling operations
  • Scalable marketing asset repository
  • Tracks customer marketing impact


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