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RO|Innovation RO|ReferenceView Review

Product Snapshot


RO|ReferenceView is a SaaS solution and requires no additional hardware.

Customer Focus

RO|Innovation works with small, mid- and enterprise-sized businesses.

Select Customers

Ceridian, VCE, Blackboard Inc, Philips iPad, McAfee

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RO|ReferenceView Overview

RO|ReferenceView is a sales enablement software solution that centralizes customer reference intelligence and streamlines reference request workflows. This solution helps salespeople manage customer relationships and increase reference nominations. Using visual dashboards and custom reports, RO|ReferenceView helps you see a big picture of your customer relations. The solution is compatible with all mobile devices and is customized to fit your company’s specific needs. A full integration with Salesforce allows salespeople to connect RO|ReferenceView with the sales software they are already using.

About RO|Innovation
RO|Innovation has provided voice-of-the-customer-driven business software applications that allow salespeople to market and sell more intelligently. The company was founded in 2002 and is headquartered in Denver, Colorado.

RO|ReferenceView Key Features

  • Centralized reference intelligence
  • Streamlines reference request workflows
  • Manages rewards and customer usage
  • Formalized reference nominations
  • Mobile friendly
  • Integrates with various sales systems, including Salesforce, Marketo and Eloqua
  • Asset management presents critical voice of the customer assets in the right format at the right time