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Upstream Business Solutions AB Membrain Review

Product Snapshot

Product Pricing

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Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with companies of all sizes across multiple industries.

Select Customers

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About Membrain

Upstream Business Solutions AB Membrain Membrain is CRM and sales software that provides users with the tools needed in order to adopt behaviors that increase sales effectiveness and enable sales teams to consistently reach sales targets. The platform is designed to support complex B2B sales, and functions as a standalone CRM system, run alongside the user’s existing CRM system, or plugged into the user’s existing CRM system.

The software provides sales teams with milestone-focused workflows, enables users to create and implement sales strategies that include actionable information and sales collateral, and provides visibility into each opportunity in order to enable users to effectively prioritize sales efforts. Additionally, the Membrain Guide provides sales teams with a centralized hub for collaboration and displays team conversations in real-time, upcoming appointments, communications with stakeholders and prospects, and any instances of clients engaging with email content.

About the Company

Membrain was founded in 2012 and is headquartered in Solna, Sweden.


Membrain Key Features

  • Sales enablement tools to drive best practices
  • Sales performance, opportunity and pipeline management tools
  • CRM database that can be used as a standalone CRM or as connected to Salesforce
  • Active pipeline management for consistently reaching targets
  • Continually optimizes sales strategies with win/loss analysis views and intelligent sales analytics
  • Drag-and-drop functionality to create visual sales process
  • Playbooks for mapping out sales strategies
  • Effective prospecting with qualification criteria and deal-level strategy
  • Scorecard functionality for identifying high probability opportunities


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