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Woopra Review

Product Snapshot


A free version is available. Paid pricing starts at $79.95 a month.


Woopra is available as a SaaS solution that requires no additional hardware.

Customer Focus

Woopra works with enterprise, multinational and mid-sized customers.

Selected Customers

Hewlett Packard Enterprise, Havas Media Group, Brother, Vodafone, King


Woopra Woopra provides companies with website visitor tracking tools so that they can measure each customer’s online engagement. Each time a visitor heads to a company website, the program logs each and every action the visitor performs. From there, the system can generate a wide range of reports that can answer virtually any type of query. As visitors continue to interact with a website, the product identifies trends behind customer churn and retention. Lastly, Woopra can send out alerts in response to user-defined problems and events.

About Woopra
Woopra was founded in 2007 and is headquartered in San Francisco, California. The company tracks over 200,000 websites and monitors over 500,000 visitors each minute.

Woopra Features

  • SaaS web engagement software solution
  • Tracks each visitor’s actions, such as purchases, refunds and page views
  • Generates a wide range of reports that support virtually any program inquiry
  • Identifies problems that lead to poor conversion rates and churn
  • Highlights effective ways of maintaining customer relationships
  • Can send out alerts in response to user-defined events
  • Designed for sales, marketing, operations and product teams

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