Twelve months ago, Microsoft acquired Netbreeze, a Swiss social media monitoring and analytics company offering solutions that allow businesses to “listen” to what’s being said about them, their products and their brands. How will this new addition to Microsoft enhance the company’s offerings? Read on to find out.
SAP CRM for Service is a CRM software solution designed for contact centers and service agents. At the start, the program can take existing marketing materials and run targeted campaigns towards specific contact segments. As contacts start to inquire about products and services, users can send out price quotations and create service contracts.
Oracle RightNow Contact Center Experience is a CRM software solution that provides agents with comprehensive, consistent information on all contacts. The program automatically processes all contact interactions from a variety of online channels and logs them down inside a database.
Oracle RightNow Web Experience is a CRM and customer service software solution that helps users solve client issues and identify sales opportunities, all through online chat windows. Each time a customer interacts with a company or makes a purchase, the program notes this action down in a database.
SalesOutlook is CRM software designed to support email marketing campaigns through Constant Contact, financial integration with QuickBooks and works fully embedded within MS Outlook and Exchange Server folder structures. The platform supports HTML or RTF email campaign formats, provides contact and lead categorization tools and is equipped with a library with 300 customizable email templates.
MyBusiness CRM is a web-based CRM software solution that can be customized to meet individual businesses’ needs. Right at the start, users can easily maintain records on customers, interactions and sales.
After choosing and rolling out a CRM system, many businesses will leave it at that. But are they really making the most of their system? The answer for most businesses is “probably not.” The CRM system should be the main tool for your sales and marketing departments. It needs to be kept up to date, just not with the data it holds, but also how it is set up. Then you can make the maximum use of the data it holds.
If we’ve learned anything the past few years, it’s this: sales and marketing no longer exist in silos; they can’t afford to. According to Forbes, businesses who fully utilize their CRM systems increase sales by 29 percent. In a rough economy, it’s those little touches that a CRM system can bring to the table that allows companies to better serve their customers, but if CRM isn’t integrated with the back end financial data, companies aren’t getting a full view of their customers.
Contacts Journal is a simple CRM software solution that works across the iPad and iPhone. Each time a client meeting occurs, the program can take down meeting notes, display records of past conversations and set dates for future meetings.
Intelestream CRM is a CRM software solution with a wide number of features to guide users throughout the sales cycle. At the start, the program can run full marketing campaigns and target messages by segments. As users enter leads into the product database, they can track all interactions, send out quotes and ultimately close deals.