As social media becomes an ever more integral part of marketing and customer interactions, businesses must find ways to encourage their users to show their love on Twitter, Facebook, and other social media sites. Gamification is a fresh way of enticing users to interact with the content on your site by turning common interactions into a game. PunchTab is a gamification platform that makes it easy to provide both concrete and abstract incentives to users, and has already yielded excellent results for a few prominent companies, including Arby’s and eBay, and we explored their services ourselves.
“Gamification” is the term coined by Bunchball to describe the use of game mechanics to drive user engagement in non-game contexts. We recently sat down with Bunchball founder Rajat Paharia to talk about the origins of Bunchball, the power of motivation, and the gamification of the workplace.
Badgeville is CRM software designed to facilitate more engaging user experiences on web, mobile, and enterprise applications. By implementing reward mechanisms similar to those found in the typical gaming experience, the platform works to promote productivity among employees while boosting positive consumer activity in the customer base.
We take a look at Bunchball and how its gamification platform, Nitro, can turn your website or workplace into a tool that drives certain behavior and increases productivity.
