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Infusionsoft Marketing Automation for Small Business

Infusionsoft Marketing Automation for Small Business is marketing automation software that provides users with campaign building tools, CRM integration functionality, and facilitates landing page creation and utilization. The platform tracks website metrics including visitor statistics, calculates how many customers were captured by online efforts and campaigns, and automatically assigns a lead source to each website visitor.

Integrate Demand Orchestration Software

Integrate’s Demand Orchestration Software is account-based demand generation software that centralizes account data, engages target accounts and customers, and ensure that lead data is accurate and actionable. The platform provides users with a centralized system for demand generation campaigns and lead data sources, is built to manage top-funnel demand generation programs, and supports every stage of the user’s marketing campaigns from contract to ongoing fulfillment.

– Signal

Signal is a marketing automation software solution that works across email, SMS and social media avenues. The program can create content for each of these channels and publish it when it is ready. As these messages go out, the system tracks how viewers interact with them, sends out additional content in response to user-defined event triggers and takes down data via web forms.

Brick Street Software CONNECT

Brick Street Software CONNECT is a marketing automation software solution that is based heavily around consumer profiling. The platform allows users to run the program with social media, email and mobile campaigns and keeps tabs on all consumer interactions that happen.

Customized Channel Demand Generation for IBM

Marketing Advocate, the pioneer in Through-Partner Marketing Automation software, provides a proven growth engine for IBM business partners that addresses their top business concerns. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver.

Marketing Advocate TPMA Software: Turn Channel Marketing Into a Revenue Driver!

Power your sales enablement engine with our through-partner marketing automation solution. Watch the video to see how it works!

5 Signs You Need Through-Partner Marketing Automation

Your business could benefit from Through-Partner Marketing Automation (TPMA) software. Successful TPMA software helps to develop quality demand generation, convert prospects, and speed the conversion velocity of leads. This whitepaper outlines five signs that channel marketers and technology solution providers should look for when evaluating whether your organization needs TPMA software.

Digital Analytics: The Good, the Bad & the Ugly

There is a theme throughout the digital environment of a paralysis of choice: a completely overwhelming landscape of metrics and comparisons that often leads decision-makers in circles. Below we break out varying types of approaches when considering online analytics implementations to help combat this paralysis.

– SalesGenius

Genius is a marketing automation software solution that qualifies leads as they continuously interact with a company’s brand. Users start out with the program by creating email marketing materials from one of many HTML design templates. Once an email goes out, the system tracks how viewers react to the mail out, can take down lead information via landing page forms and assigns a score to each lead.

Native Advertising: Wait, That’s an Ad?

The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t even realize it. That’s probably because it’s working. In this blog post Levelwing goes into detail on how social media platforms are moving past the traditional old display advertising methods to let advertisers link up with prospective customers.