“It’s all about the content, it’s not about the sizzle. You have to give investors the content they need to make an investing decision.” So says Frank Erschen, pitch coach, angel investor and executive in residence at Communitech. Here is a recap of Erschen’s counsel on how Yupi Studios and any other startup in search of capital should structure their investor pitching.
Magnetic Search Retargeting works with ads and augments data to improve brand exposure and quality of consumer responses. The platform allows customers to look up products via search engine, and this search data is matched against company ad campaign data and then used to optimize ad media and placement.
MyRVAdvantage eMarketing is a fully scalable marketing automation software that helps set up and execute e-mail marketing campaigns from any web-enabled browser. The platform allows users to track which customers have made past purchases, inventory levels (so they do not advertise out-of-stock vehicles) and each opt-in and opt-out for lists.
ExoClick Retargeting helps usres bring back potential customers to their website after they have shown initial interest. All users need to do is insert some code inside their HTML footer, and the program uses cookies to determine if a user is eligible for retargeting.
LongJump CRM is a complete CRM solution with sales force automation, e-mail marketing, and customer support features. For sales force automation, the program stores all lead, prospect, and account information and logs each customer interaction. In the event that you are overdue for a follow up, you will receive an alert.
Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry acronym, with an accompanying infographic to help you better understand the WEM pipeline.
Smith Micro VIDIO is a monetization software solution that transcodes, live streams and pre-records all video content while securely reaching audiences on any screen. The platform allows users to work with on-demand and live video, insert advertisements anywhere in their video, setup ad rotations and deliver all content securely via DRM.
Comarch Campaign Management helps you develop targeted offers and marketing campaigns to bring leads to the user’s company. The program features an interactive marketing calendar, uses workflows to automate campaign processes, and sends out reminders for upcoming key tasks.
De Facto Software CRM is a part of the De Facto Software ERP Suite and manages all customer data and interactions in real-time. Each interaction is treated as an event, and users get to progress the event throughout the CRM lifecycle based on how their customers react.
Marketecture CRM aims to provide an all-in-one solution for small business launching an online campaign. Marketecture’s primary offering is a business platform that contains a myriad of tools and feature sets