March 6th, 2013 | | Comments Off on How To Create An Effective Marketing Dashboard
Marketing has reinvented itself as a fascinating hybrid of right and left-brain activities.Remember that gorgeous campaign championed by your graphic designer? Now, you have a means to evaluate it by something other than artistic merit. The mountains of data at your fingertips enable you to optimize and enhance your initiatives in ways never before possible. But with all this new information cascading onto marketers’ computers, the biggest challenge is figuring out how to consume data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard.
Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting with leads and prospects through email. We review 5 Gmail Labs features below that make it well suited as a sales and email marketing platform.
The best B2B technology marketing resources explain our products and their benefits without losing these important attributes in technical jargon.
Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge for marketers today is to feel out a happy medium between data and intuition.
SalesExec is lead management software that enables users to capture leads from any lead source and to deliver leads to sales agents in real-time. The platform instantly adds and imports leads into the system, works to increase lead quantity by streamlining the follow-up process, and is designed to identify the most qualified sales agent for each lead.
ClickEquations is marketing campaign management software that handles all your campaigns from a single program.
IgnitionOne Search Management provides users with a central dashboard for managing, tracking, optimizing and reporting on search campaigns. This search engine optimization solution’s hallmark engine, SPOT, accurately predicts how keywords will perform and sets bids based on these analyses.
DoubleClick streamlines marketing campaign management across multiple search engines and helps drive up campaign ROI. For starters, this program provides complete campaign performance data visibility, which is backed by the guarantee that 99% of the data organizations see is correct.
Follow-Up Systems eMarketeer is a marketing automation system that works across multiple channels, including e-mail, social media, SMS, forms, and web. Using the program’s selection of templates, users can easily design e-mail marketing mailouts, Facebook pages, landing pages, and mobile sites.
Engine Ready Conversion Critic helps you increase your lead conversion rate by dissecting how your landing pages work.
