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This product has been renamed or acquired by another company. You can find the new product offering at Web.com Acquisio.

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– ClickEquations Review

Product Snapshot

Pricing

Free demo

Technology

Product is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with mid-sized and enterprise companies. These customers spend at least $25,000 monthly in PPC.

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About ClickEquations

ClickEquations is marketing campaign management software that handles all your campaigns from a single program. When working with keywords, this product allows you to edit any of them from a single screen, detects negative ones, and provides analyses on why they perform the way they do. The platform also includes a bid management system, allowing you to manually define bidding rules or setting bids automatically with the aid of algorithms. Lastly, this program has Excel integration for reporting features and features an adviser tool that compares your campaign performances against best practice rules.

About the Company
ClickEquations was founded during 2006 in Philadelphia. In 2011, online marketing company Acquisio purchased ClickEquations.

ClickEquations Key Features

Single platform solution that manages you Google, Bing, and Yahoo marketing campaigns
Enables you to edit keywords in bulk
Identifies negative keywords and analyzes keyword performance
Automated or manual bid management
Browser-based and Excel reporting on quality scores, impression shares, bids, and more
Generates reports on performance and statistics
Adviser tool tracks your performance against best practices and provides alerts on low quality scoring keywords, low conversion rates, and budgeting issues