PPC AdMax is PPC advertising software that works with GoogleAdwords to create lower CPC, create scores of Ad Groups, and improve ROI and conversion rate. The platform manages and reduces the escalation of pay-per-click costs, enables users to launch high-quality and relevant campaigns, and lower bid costs while improving quality scores.
PPC BidMax is pay-per-click and bid management software that works with Yahoo Search Marketing, Bing AdCenter and Google Adwords. The platform is designed to automate campaign and keyword bidding, reach target position while reducing CPC costs and facilitates cross engine management.
Relenta is email-based CRM software that provides users with a shared email inbox, built-in email marketing tools, and team collaboration functionalities. The platform automatically links all sent and received emails to contact timelines, records and manages full contact relationship histories, and enables users to develop relationships with customers through email newsletters and email autoresponders.
Social media networks and communities of like interest are both broader (geography no longer matters at all) and more fluid than they have ever been. We need to ask some more basic questions, I think, before we can determine how to most effectively market in this brave new world and before we can realistically start to determine its ROI.
AcumiumMail is email marketing software designed to manage end-to-end email marketing campaigns. The platform allows users to design HTML or text-based campaigns and build mailing lists by importing contacts from external repositories.
We’ve all heard of crowdsourcing, or the act of delegating a task to a large group of people. It’s kind of like outsourcing, but to a group. This sounds kind of boring on the surface, doesn’t it? But I’m not talking about the kinds of tasks no one likes or wants to do. Instead, crowdsourcing is used by companies to determine ad campaigns, TV show endings and yes, even the opening of this year’s Super Bowl Halftime Show.
What makes you unique? Why should someone read your content over someone else’s? These are questions we have to ask ourselves if we are going to participate in content marketing. A few years ago, when we realized we could tune out the myriad of messages we were receiving on a daily basis through traditional marketing; we began looking to online media. But, as it always turns out when people jump on the bandwagon, we then have to deal with a saturated or super-saturated market!
BazaarVoice Connections is customer engagement software that enables online retailers to connect with shoppers and respond to customer questions. The software is designed to notify customers when their question has been answered, displays personalized interactions to be used a future resource for customers with same or similar questions and enables companies to connect to users in real-time.
Bazaarvoice Curations is social marketing software that enables users to curate social media content tailored for the user’s specific marketing campaigns. The platform collects, manages and displays social content, is equipped with content moderation and filtering tools, and provides users with a Lifestyle Gallery that works as a branded repository for gathering content from across social networks.
MY Campaigns is email marketing software that brings together everything users need to create a simple, easy to deploy process for managing and sending email campaigns. The platform’s email campaign solution can be deployed as a stand alone offering, or as an integrated solution within their CRM, document management system, social business and/or security modules in order to create a complete 360-view of all prospects.