– Localytics Marketing Platform
Localytics Marketing Platform integrates both app and marketing analytics, enabling the delivery of targeted campaigns, driving engagement and boosting conversions based on in-app app user behavior and engagement.
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Kentico
Kentico is an all-in-one, fully integrated ASP.NET CMS, ecommerce and marketing system that enables users to create websites, optimize digital customer experiences across multiple channels, and is built with a fully customizable feature set in order to implement systems specific to user workflows and operation requirements. The platform is equipped with tools and modules for web content management, ecommerce, intranet and collaboration, and online community management.
– Kentico Enterprise Marketing Solution for ASP.NET (7)
Kentico EMS is an integrated Customer Experience Management solution that extends powerful content management features of Kentico CMS for ASP.NET with additional enterprise and marketing features. It enables marketers to deliver and optimize real-time customer-centric marketing across multiple channels.
Search Retargeting vs. Site Retargeting: Which Is Better?
According to a recent report from Chango, almost two-thirds (just over 65 percent) of surveyed brand marketers and related agencies intent to increase their Retargeting budgets over the next six months. The results from this study reveal pretty clearly that Search Retargeting is making waves in the web marketing community. As a result, smart web marketers are making the immediate shift necessary to stay competitive.
Pegasystems Pega CRM
Pega CRM provides users with recommendations for ideal actions in every step of the sales and service process. As a result, users can maximize the amount of revenue per interaction and drive customer satisfaction.
Infernotions Technologies PolyTab
PolyTab is customer intelligence software that takes gigabytes of data and reveals trends in customer behavior in the fields of channels, brands, products and business functions. The platform ignores organizational silos and provides an unbiased, comprehensive and singular view of the customer.
6 Retargeting Platforms to Increase Website Traffic
We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your goals. Here are our picks for the top retargeting providers on the market!
Yesware: A Must-Have Tool for Companies Using Gmail
Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more.
Bring Back Your Website Visitors with Retargeting
When you post an ad online, hundreds of thousands of people might be exposed to your brand. But how many of those people actually want or need your product? The old model of static display advertising and bidding on search engine keywords is not only hit-or-miss, but also time consuming and potentially expensive. The latest trend in online marketing is retargeting, which can provide great benefits because it focuses on marketing your brand to people who have already demonstrated interest.
SAS Marketing Automation
SAS Marketing Automation, part of the SAS Customer Intelligence suite, is a campaign management tool that helps marketing teams delineate market segments and efficiently produce and manage targeted marketing campaigns. Marketing Automation can be installed on-premises or as an SAS OnDemand cloud service.